"SIMILARITY BREEDS CONFORMITY" An Article by Dr Sunil S Rana. The concept of "similarity breeds conformity" reveals a powerful psychological tendency: we're drawn to echo the behaviors, opinions, and even values of those we perceive as similar. This phenomenon, known as similarity bias, occurs subtly and often without our awareness. When we find common ground—whether through shared interests, age, gender, or other characteristics—we feel a natural pull towards belonging. This pull, however, can sometimes lead us down an unthinking path of conformity, overshadowing our individuality and integrity. Consider the phrase "birds of a feather flock together." While it captures our instinct to connect with those who feel familiar, it also hints at a deeper danger. Conformity can become a trap, leading us to align with group norms even when they conflict with our values. It’s a bit like trying to squeeze into a one-size-fits-all garment: it might seem easier...